Trent Reznor is a Genius

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The $75 vesion of Nine Inch Nails’ new album Ghosts I-IV comes with a data DVD with multi-track session files of ALL 36 songs. This is something I’ve dreamed of for a long time: bands releasing their session files, so that old drum beats and other things can be recycled by others. GENIUS. This could save the music industry if not the modern world.

Think of how many kids are going to buy/download the backing tracks and play around with them, remix them…they’re going to find something they like, get familiar with the music…they’ll be more likely to go to pay $50-$200 to go to NIN shows, buy a $50 t-shirt, etc, where the real money is to be made, more likely to buy other NIN albums, etc. All bands should release their backing tracks!!!

NIN already sold out of 2500 copies of a $300 limited edition package version of the album including autographed vinyl etc…that’s $750,000 just from that one version. Work it Trent!!!

Trent has got it totally right: fans don’t want just the music, they want cool knick-knacks and doo-dads and souvenirs, an experience. With all the options for buying (or not buying the album, the first 9 songs can be downloaded for free), and all the different stuff the different packages come with, etc.

Trent Reznor has made this album an event, and to a certain extent the effect is like little kids who get a Lego catalog and sit there all day choosing and picking out and circling the different Lego kits they’d like to buy. Allowing various options increases the interactivity of the experience.

Those 2500 people who bought the $300 package definitely will get an experience; Trent Reznor is creating all sorts of value by repackaging a basic package of songs in all sorts of formats and creating not just music but fan-musician experiences–the marginal cost to create all the other treats and doo-dads is far outweighed by the value created for fans, almost seemingly out of thin air, creating a shared experience for fans and tapping into people’s desire to pick among options, buy rare things, partake in a story, and accessorize.

The music is damn good too. You can listen to a whole lot (all?) of the tracks streaming on the NIN website. A lot of what I’ve heard, all instrumental, sounds like the Flying Lizards meet early Brian Eno and Aphex Twin (his prettier stuff). You got that!!?? The Flying Lizards meets Brian Eno and Aphex Twin, now that’s hard to beat!!! Who would have thought???!!!!

Then there are parts that are like old NIN meets Chrome meets Six Finger Satellite. I think I hear some like, ambient banjo action in this one song. And Trent Reznor has always been a surprisingly good/effective piano player and knows where to put in some cello…

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2 Responses

  1. SO excited to remix. :D:D:D

  2. Yeah that is a pretty good idea!

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