“The Sure Thing,” an article by Malcolm Gladwell in the January 18, 2010 issue of the New Yorker, subtitled “”How Entrepreneurs Really Succeed,” is like a mini-business school in six pages. It speaks to a lot of questions I always have had about business and economics such as why there are opportunities for “arbitrage” and price differences, with discussions of pricing, asymmetrical information, value creation, etc. Definitely a great read for the curious (how do those people establish and defend viable businesses, how does pricing work, etc). You’ll need to pick up a paper issue or have an online subscription to read it.
Posted on January 18, 2010 by trickledown