Malcolm Gladwell: “The Sure Thing,” the Myth of the Daredevil Entrepreneur

“The Sure Thing,” an article by Malcolm Gladwell in the January 18, 2010 issue of the New Yorker, subtitled “”How Entrepreneurs Really Succeed,” is like a mini-business school in six pages. It speaks to a lot of questions I always have had about business and economics such as why there are opportunities for “arbitrage” and price differences, with discussions of pricing, asymmetrical information, value creation, etc. Definitely a great read for the curious (how do those people establish and defend viable businesses, how does pricing work, etc). You’ll need to pick up a paper issue or have an online subscription to read it.


One Response

  1. Malcolm Gladwell’s article in The New Yorker paints an unfair and untrue picture of entrepreneurs and their motives. To read my comments in their entirety go to

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